What Makes a Great Website?
Its more than just an easy-to-use design. You need deep and useful content, and a thorough understanding of the market. It takes time and skill to get a website done well. Are you the leader in your market? How well are you communicating this to prospective customers?
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Its a good idea to own the main URL's for each market you are in. In fact it is becoming standard practice. After all, why give up customers? Anyone who directly types in a domain name is a qualified lead right from the start!
Its also good to own the category-defining domains of your main market for defensive purposes - why give you competitors those customers?
For SEO, generic domains play a key role as they often rank better when the keywords in the domain match the keywords for a market.
From a branding perspective, generic domains are important. Consider a company like P&G, they own over 10,000 domains; and they certainly know a thing or two about branding!