Differentiate !

​Innovation, Strategy, Ethics, Diversity, and Social Engagement

Branding   

Branding is about being authentic, and telling your story so that consumers know who you are and what you stand for.  Branding is evolving; what was once called "word-of-mouth" is now social media.  More than just a Motto, Domain, Logo, or Patent, it's all of them; along with a relevant, engaging, and continuous daily presence.  To do this effectively, you need to do one thing more than anything else: listen to the customer. 
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Technology

Technology is now part of Branding, and every company has a network. Your brand is a network, and every company has to be, to some degree, a technology company.  No one can achieve scale without having a significant investment in their network: their presence online (sites, social media, their actions off-site, and so on); their API's and other downloadable code; their own approach to creative advertising that 'does not seem like advertising', and more.  The Mobile metaphor is driving the technology revolution.
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Customers Decide

Your customers decide what your products represent; and they decide how to use them.  Your advertising, manuals, and websites are mere suggestions.  The customer decides - so listen to them carefully.
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Patents & IP   

We're working on several inventions. More social retail store apps; Charging & Autonomy in Electric vehicles; Enhancing the tools to find local/timely deals; and several patents in Payments, including making virtual currency directly spendable with no need for wallet-conversions.
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