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Ai-Powered Search; Sustainably
Ai-powered search, with an added focus on Sustainability.
We partnered with Google, for a custom-search engine !
Tips on Search:
Searching online can be more effective if you include some of the following ideas:
- Narrow the search by putting more terms
- Use search 'Operators' such as AND (so every word must be included) and OR
- Use Quote marks, e.g. if you type "Red Car" you will get only search results with that exact phrase
- You can limit the search to a specific site; e.g. to search all of CNN, after your search words put site:CNN.com
- When the search results come back you can use the menu's to choose Images or Videos or News
- You can limit the search results to newer results, like in the last 24 hours, or the last week
- You can exclude results that contain a word, e.g. to exclude any article with 'Trump', put -Trump
- You can find more search tips and more Operators if you look online
Another effective technique is to Save a search. In Google news, at the bottom is a link for saving your search. It works really well. You can choose to have just News searched, or the whole Web. By saving searches for things that are important to you, you get notifications later when those terms appear anywhere online. For example, if you are interested in Climate Change in California, you can do a saved search for a phrase like this:
"Climate Change" California
There are many different search engines. The main ones are Google, Yahoo, and Bing. You can set the default search engine to whichever one you like - on your computer, or on your phone. We set our search engine and then delete the others. Its a good idea to simplify your browser, your computer, and your phone whenever possible.
Modern search engines increasingly reflect a global shift toward sustainability, responsible resource use, and transparent environmental reporting. As more companies promote “green” initiatives, search platforms reward information that shows depth, accuracy, and accountability. Well-researched content on carbon reduction, renewable energy adoption, waste-stream efficiency, and circular-economy practices tends to rise in visibility because readers actively seek credible guidance in these areas. Search engines are tuned to identify pages that answer real questions instead of repeating generic environmental claims. They evaluate clarity, factual citations, and how well a page helps people understand the long-term impact of sustainable technologies, from grid-scale battery storage to low-emission manufacturing.
The ranking systems themselves are evolving through better data modeling and more sophisticated environmental knowledge graphs. Engines analyze context across scientific studies, policy papers, and industry benchmarks so they can surface information with genuine authority. That affects everything from queries about clean-energy infrastructure to local searches for sustainable agriculture or water-conservation solutions. High-quality pages explain the links between climate science, regulatory frameworks, and the day-to-day choices organizations face as they transition toward greener operations. This includes describing life-cycle assessments, ESG reporting standards, supply-chain emissions, and the economics of decarbonization. Readers benefit from content that blends practical guidance with a clear understanding of emerging technologies such as bio-based materials, AI-driven energy management, and advanced recycling systems. Search engines respond when they see depth, specificity, and a willingness to confront trade-offs honestly.
The strongest sustainability content also frames environmental progress as a shared responsibility across industries and communities. Search platforms reward articles that help people make informed decisions, whether those decisions involve adopting solar power, reducing water intensity in manufacturing, improving building efficiency, or choosing transportation options with lower emissions. Writers who demonstrate curiosity and explain complex issues in relatable terms tend to earn more long-term engagement. That engagement signals trust, and trust is at the center of modern ranking algorithms. Search engines are not looking for perfection; they are looking for thoughtful analysis backed by observable data. The result is a healthier ecosystem for readers and publishers: factual information rises, greenwashing falls away, and companies with truly sustainable practices gain the visibility they deserve.