AI & Branding

In rapidly developing markets, like AI, accumulate IP early. It's not enough to have a good idea; you need great branding. NOTE: Over 80% of AI initiatives are failing (Attr: Salesforce)

  • Too many AI startups are so in love with their AI ideas, they lack fundamentals
  • ".Com" branding is still the best; over 90% of the largest global brands use only .Com 
  • Keyword .Com domains have strong strategic value; seek complete sets
  • Example Network: Ziff-Davis (News.com,  Search.com, Downloads.com)
  • Amazon and Microsoft are examples of big brands buying important keyword .com domains; for example Microsoft now owns Copilot.com; Salesforce is a big .com buyer
  • Matching exact interest areas with keyword .com domains draws users in
  • Your network is your defensive strategy: your .com blogs, review sites, social media, and content-websites build a wall around your primary identity; new users then flow inward​​
  • ​If you get COMPANY.ai, you need to also get COMPANYai.com - or risk losing traffic!
  • Your .com network of sites reaches new people; these potential customers get exposed to the benefits of your products. That's how you grow your user base, as markets mature
AI  is the fastest developing market in history!  It's important to​ move quickly to accumulate all possible IP.  Your .Com domains are among your most important IP; they're forever. Most AI services and startups are actually failing; Competition is fierce, so you need great strategies.

Examples of Keyword Domain Strategies:  

Held for future use: Towels.com (PG),  FabricCare.com (Unilever)
Redirected Home: Laundry.com (PG), Shoes.com (DSW), Fabric.com (Amazon)
Network of Sites: ZiffDavis (News.com,  Search.com, Downloads.com)
Standalone Brands: Hotels.com, TvGuide.com, People.com, Makeup.com,
​                                     Wine.com, Business.com
Acquiring Quality Keyword Domains, in Sets, is a strong defensive strategy;
​enables a growing network of memorable sites that protect & grow your primary Brand.

Contact Us:




We develop IP (Intellectual Property).  The IP of a company is it's lifeblood.  Successful companies have a steady stream of innovation, resulting in new patents and trademarks.  ​​We have sold several Startups/Brands including 1800Coffees.com (to Kraft), Computer.com, Smoking.com, Testkits.com, and more.  Domain sales include WhyU.com, Cuties.net, MobileDocks.com, Wanu.com, Educates.org, and many others.  You may send us an offer but generally we have a set price expectation for our Brandable identities.  Premium domains create user recall, and are an excellent defensive & security move as well.

Remember: Major Brands All Use  .Com Identities

Domain Prices

There are a number of websites that show the past sales of domain names.  You can learn how the pricing goes, and just how much the largest sales are in each market.   Sometimes the asking prices might surprise you but historically, the better domains have commanded significant prices - and rightly so.  They have natural traffic, command respect, are the strongest for branding, and they represent the leader in a market.  Some sites that show prices include DnJournal.com, and NameBio.com.

Across the world, over 90% of the largest brands all use a .com domain for the main identity.    It might be tempting to use some other kind of domain (they are called TLD's) but .Com has proven, time and time again, that it commands not only the most respect, but has the highest rate of user-recall when used in advertising.  What this means is that someone who advertises, such as on TV, a domain ending in .co or .club or .anything-else, will see that some of their traffic ends up going to the .com equivalent.  There are 100's of new TLD's now, yet .com is still King.  You cannot go wrong with .com domains - why take a chance?
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