Going Beyond Price: Rewards, and Your Network
The Amazon rewards program, is excellent yet no one has matched it, and few even try. Any large retailer could offer everything that Amazon does; but who has really tried to do that?
Amazon also has a large network of other sites, clearly listed at the bottom of their home page; it's over 40 sites! That is a huge network. Most other companies online have very few, if any, other sites in their network. The different sites in a network refer traffic to each other; it is a powerful mechanism.
Next time you see a struggling online retailer, look at these things. Look at how weak or limited their rewards program is. Do they offer cool stuff like music streaming? Do they have a large network, so you can find other things of interest? It's not that hard to see why others fail.
The problem is not just the offline (Brick & Mortar) companies; there are some online retailers that are struggling - yet right now we have a very strong economy. If your company is struggling now, what happens when the economy turns?
Having a network of sites gives you more visibility in Search, more visibility in App stores, more blogs, more news, more variety of user interfaces and styles of design, more price tiers, more languages, more local deals, more timely deals, more ways to give coupons and discounts, and more ways to add value to your Rewards.