Arkacia Ventures
Sharing:
  • Home
  • About ►
    • Contact
    • Press
    • Consulting
    • IP Differentiation
  • Blog
  • My Quotes
  • Arkacia Network Blogs ►
    • Arkacia.com Blog
    • GameDayLive.com Blog
    • ManMadeClimateChange.com Blog
  • Arkacia Chats ►
    • JobChatroom.com
    • MMAchatroom.com
    • TvChatroom.com
  • Deals ►
    • Deal of the Hour
    • Deal of the Day
  • Concepts ►
    • AndroidDesktops.com
    • Boarding Algorithms
    • BirthdaySignups.com
    • FreeMobileBroadband.com
    • MobileTextbook.com
    • Music Lyrics
    • MyDrives.com
    • OrganicBeer.com
    • PetBabysitters.com
    • QuickPlaylists.com
    • SetTopBoxes.com
  • Portfolio ►
    • Branding >
      • Fair Use Commentary
    • Joint Ventures >
      • Partnerships
    • Domains Owned by Brands
  • Apps
  • Search
  • Arkacia Ventures Store
  • IP
  • BankReview.org: Abusive Banks

The DVD is dying.  How Can RedBox Survive?

7/4/2017

0 Comments

 

What do Customers Really Want from Redbox?

Picture
Everyone knows the DVD is dying.  Well not really dying, more like a chronic illness; they will have some utility for a long time, but the viewing model is obviously shifting to movie streaming.
 
Can Redbox survive?

Redbox already tried a streaming service in 2013, and it failed.  We are in a transition period right now, still giving Redbox an opportunity to transform itself. I believe Redbox cannot be another Netflix, and should not even try.

So what should Redbox do?  I am going to tell you.

Users have a certain expectation of Redbox; a strong brand and a positive image - but a very specific image, and that image defines what Redbox is.  In other words, at this point it's up to customers to say what Redbox is - it is NOT up to Redbox to say.  So for example, if Redbox tries to say it is another Netflix, they will fail.  Just as if Redbox said it is another Disney, or another Comcast, they would fail.  Their brand has been defined.

So just what do customers say Redbox is?  I think it's simple:

Redbox is an easy & convenient way to get movies that are almost new, but cheaper than Pay Per View.  

That's it.

Nothing else.

Now if Redbox can achieve that same thing, in a streaming model, then they might survive long term.   Otherwise, they are done. 

On our Directv account, a PPV movie can cost up to $5.99.   If Redbox could do almost-new movies for $2.99, that would be interesting.  Perhaps they can have a membership fee, like $3.99/mo, in order to offer those prices.  I believe there will be some kind of model like that which can work.

In terms of apps, the word 'box' does not seem to have much meaning, unless Redbox had its own set-top box; and color it red.   It can be a dongle, like Chromecast.  To keep it simple for users, Redbox could consider bundling other services into its set-top.   And it really needs to be in Roku boxes, and built into TV's.  Redbox needs to be everywhere; because markets now are fragmented into many different platforms.  Their app needs to be bunded on phones like Samsung and the iPhone.  

And they need the best rewards program that anyone has ever seen.  If they can grow a rewards program with other offerings, like music streaming, then they might get some traction.

Just as their real-world red boxes are everywhere (it seems), so must they be online.  They could even seek investor-partners from other large companies, by selling equity in Outerwall (the corporate parent of Redbox), as they forge deals to be visible on the main destination pages of the web.  An example of that might be a strategic investment with a company like Panasonic, which is strong in manufacturing (could make the set-top box) and very active in connected environments.  

If Redbox were to have some focus in connected environments that could be a growth area.  An example of a connected environment is the car, and the bus. There are EV buses coming, where every seat will have both wifi and a nice monitor.  Redbox needs to be very active in these connected environments, both in movies - and perhaps in music as well.

In summary, if Redbox is everywhere, is cheap, is active in the emerging connected environments, then they can survive - and even thrive.,

We have some other ideas related to movie streaming which are proprietary and will be communicated privately.

You can also read our thoughts on music streaming at our blog, MusicStreaming.com.  


0 Comments

    Branding and IP

    Arkacia Ventures consults with companies on improving their branding and effective use of social media. We also develop our own brands, websites, apps,Patents, and other IP.

    Coffees.com
    DealOfTheHour.com
    LateBreakingNews
    MusicStreaming.com

    Archives

    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    May 2018
    April 2018
    October 2017
    July 2017
    June 2017
    May 2017
    January 2017
    June 2016
    March 2016
    December 2015
    October 2015
    September 2015
    August 2015
    June 2015
    March 2015
    February 2015
    January 2015
    October 2014
    September 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    November 2012
    August 2012
    May 2012
    March 2012
    February 2012
    January 2012

    Categories

    All
    AbsolutePowerCorrupts.com
    Adobe
    Airbnb
    Alien Life
    Aliens
    Amazon
    Android
    AndroidComputers.com
    Android Desktops
    Android OS
    Anonymizing Data
    Antivirus
    App Discovery
    Apple
    Apple Music
    Appliances
    Apps
    Arkacia.com
    Arkacia Ventures
    ATT
    Auctions
    Autopilot
    Backups
    Bad Companies
    Bad Customer Service
    Barter
    Bit Rate
    Blogging
    Boycott
    Brandable Domains
    Brands
    Business Model
    Cancer
    Cardiovascular Disease
    Cataracts
    Chat
    Chemosynthesis
    Chomatic Fonts
    Chromatic Type
    Chromatic Typefaces
    Climate Change
    .Com Domains
    Concepts
    Coupons
    Coupons And Discounts
    Customer Support
    Deals
    Demeaning
    Demographics
    Desktop Publishing
    Diabetes
    Directv
    Discounts
    Domain Auction
    Domain Investment
    Domain Names
    Domains
    Domain Sale
    Driverless Cars
    Electric Car
    Electric Cars
    Email
    Email Management
    EMD Domains
    Emoji
    Emotion
    Enceladus
    Europa
    EVs
    Exercising.net
    Extraterrestrials
    Fabric
    Fabric Care
    Fabric Conditioner
    Fabric ReFresheners
    Fabric Refresher
    Fabric Refreshers
    Fabric Spray
    Female Entrepreneurs
    Fitness
    FLAC
    Flippa
    Fonts
    Football
    Freezers
    Fridge
    GameDayLive.com
    Gaming
    Ganymede
    Gender Bias
    Global Warming
    Google+ Ending
    Grammys
    Graphene
    Groupon
    Health
    Home Depot
    Homeless
    Hospitality
    Hydrothermal Vents
    Imperfect Produce
    Inappropriate Content
    Inbox
    Information Management
    IPhone
    Itunes
    Kitchen
    Kraft
    Lane Mitigation
    Late Breaking News
    LateBreakingNews.com
    LIGO
    Linkedin
    Litter
    Local Deals
    Lutein
    Lutein Eye Drops
    Man Made Climate Change
    ManMadeClimateChange.com
    Marketing
    Mars
    Mars Rover
    Master API
    Microsoft
    Mobile
    Model X
    Moons
    Movie Streaming
    Multicolored Fonts
    Multicolored Type
    Multicoloroed Typeface
    Music
    Music Downloads
    Music Industry
    Music Master API
    Music Streaming
    MusicStreaming.com
    Namejet
    NASA
    Negotiation
    Netflix
    Network Of Sites
    News
    News Experiment
    News Media
    Nfl
    Office
    On Sale
    Paribus
    Partnerships
    Pesticides
    Photosynthesis
    Polychromatic Fonts
    Polychromatic Type
    Polychromatic Typefaces
    Poor Customer Service
    Proactive Change
    Product Domains
    Project Management
    Projects
    Publishing
    Putin
    QR Codes
    Rdio
    Rebates
    Redbox
    Refrigerators
    Refunds
    Retailers
    Reward Program
    Rhapsody
    ROK
    Safe Driving
    Samsung
    Search For Life
    Sensor Cases
    Sensors
    Sliders
    Smileys
    Smoking
    Snapchat
    Social Media
    Software
    Solar System
    Speed Of Light
    Sports
    Spotify
    Spring Cleaning
    Streaming
    Subscriptions
    Tablet Apps
    Tablets
    Technology
    Tesla
    Text
    Tidal
    Timely Deals
    Toxic Chemicals
    Trademark Infringement
    Trademarks
    Trump
    Twitter
    Type
    Typeface
    Under Development
    URL
    URL's
    User Interface
    Uspto
    VC
    Venture Capital
    Volunteers
    VW
    Water
    Websites
    Women Who Tech
    Word Of Mouth
    Yellow Pages

    RSS Feed


© 2018 Arkacia Ventures

MusicStreaming.com  -  TabletApps.com  -  Coffees.com
LifetimeWarranties.com  -   LifeInsuranceDirectory.com
HiringChecks.com  -  IdentityMonitors.com
ManMadeClimateChange.com  -  SustainableResources.com