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Differentiate!
Unique IP, Innovation, Strategy, Ethics, Diversity, & Being Social
Branding: |
Branding is about being authentic, and telling your story so that consumers know who you are and what you stand for. Branding is evolving; what was once called "word-of-mouth" is now social media. More than just a Motto, Domain, Logo, or Patent, it's all of them; along with a relevant, engaging, and continuous daily presence. To do this effectively, you need to do one thing more than anything else: listen to the customer.
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Technology: |
Technology is now part of Branding, and every company has a network. Your brand is a network, and every company is, to some degree, a technology company. No one can achieve scale without having a significant investment in their network: their presence online (sites, social media, their actions off-site, and so on); their API's and other code and their own approach to creative advertising that 'does not seem like advertising.
Clearly, the "Mobile Metaphor' is driving the technology revolution. |
Who Decides? |
Your customers decide what your products represent; and they decide how to use them. Your advertising, manuals, and websites are mere suggestions. The customer decides - so listen to them carefully.
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Patents & IP: |
We're working on several inventions. More social retail store apps; Charging & Autonomy in Electric vehicles; Enhancing the tools to find local/timely deals; and several patents in Payments, including making virtual currency directly spendable with no need for wallet-conversions.
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