Differentiate!
Branding |
Branding is about being authentic, and telling your story so that consumers know who you are and what you stand for. Branding is evolving; what was once called "word-of-mouth" is now social media. More than just a Motto, Domain, Logo, or Patent, it's all of them; along with a relevant, engaging, and continuous daily presence, to show the value of your Brand. To do this effectively, you need to do one thing more than anything else: listen to the customer. You need to Differentiate your business.
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Technology |
Technology is now part of Branding, and the age of AI is here. Every company has a network. Your brand is a network, and every company is, to some degree, a technology company. No one can achieve scale without having a significant investment in this network: their presence online (sites, social media, their actions off-site, and so on); their API's and other code, and their own approach to creative advertising that, ideally, 'does not seem like advertising'. Clearly, the "Mobile Metaphor' is driving the technology revolution, and AI will have an impact on almost every area of our lives.
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Who Decides? |
Ultimately your customers decide what your products represent; and they decide how to use them. Your advertising, manuals, apps and websites are mere suggestions. The customer decides - so listen to them very carefully.
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Patents & IP |
We're working on several inventions. More social retail store apps; Charging & Autonomy in Electric vehicles; Enhancing the tools to find local/timely deals; and working on patents in Payments.
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