How is Branding Evolving?
Branding is about being authentic, and telling your story so that consumers know who you are and what you stand for. Branding is evolving; what was once called "word-of-mouth" is now social media. More than just a Motto, Domain, Logo, or Patent, it's all of them; along with a relevant, engaging, and continuous daily presence.
Amazon understands all of this better than anyone. They have a wide and effective network presence - their social media of course, but also just take a look at the bottom of Amazon's home page; their network of other sites and services is diverse, and impressive!
The most important part of branding, more than anything else: listen to the customer, and do so across your entire network.
Amazon understands all of this better than anyone. They have a wide and effective network presence - their social media of course, but also just take a look at the bottom of Amazon's home page; their network of other sites and services is diverse, and impressive!
The most important part of branding, more than anything else: listen to the customer, and do so across your entire network.
Every Company is now a Technology Company
Technology is now part of Branding, and every company has a network. Your brand is a network, and every company has to be, to some degree, a technology company.
No one can achieve scale without having a significant investment in their network: their presence online (sites, social media, their actions off-site, and so on); their API's and other downloadable code; their own approach to creative advertising that 'does not seem like advertising', and more.
No one can achieve scale without having a significant investment in their network: their presence online (sites, social media, their actions off-site, and so on); their API's and other downloadable code; their own approach to creative advertising that 'does not seem like advertising', and more.
Who Decides?
Your customers decide what your products represent; and they decide how to use them. Your advertising, manuals, and websites are mere suggestions. The customer decides - so listen to them carefully. Ultimately, it is about the customer's emotions when they use your products. Apple gets it and so does Nike. It's all about how the customer feels - so that needs to be focused on, including in your advertising - even more than the product itself.
RSS Feed