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Buying Chocolate Gifts for Employees?  Watchout for Heavy Metals.

12/17/2022

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Many chocolates have high levels of Lead, Cadmium, and other heavy metals.

Chocolates make a great gift for employees and coworkers.  But a recent investigation by Consumer Reports found many have high levels of heavy metals.

You are better off to consider some other alternatives for gifts.

Consumer reports tested 28 chocolate bars, and found all 28 had some levels of these heavy metals; and most of the bars had levels higher than what is considered safe.  Some of the products were overly high for both Lead and Cadmium.  
​    

Chocolate Bars Safe Enough to Gift

    
​Here are the 5 bars they found that were safer (but each still has some): 
​ 
  • Mast Organic Dark Chocolate 80% Cocoa
  • Taza Chocolate Organic Deliciously Dark Chocolate 70% Cacao
  • Ghirardelli Intense Dark Chocolate 85% Cacao
  • Ghirardelli Intense Dark Chocolate Twilight Delight 72% Cacao
  • Valrhona Abinao Dark Chocolate 85% Cacao

For the complete article, and the lists of bars with high levels of Lead and Cadmium, visit Consumer Reports.

Even better, consider other kinds of gifts for your employees and coworkers.  Chocolate may not be the best choice right now!

​

Here are Some Gift Alternatives.

Amazon has tons of gift ideas that work great for employees, or coworkers.  And having Amazon do the shipping is so convenient - and saves money. 

Click here to see over 200,000 gift ideas!
 
 
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Branding: Fully Utilizing Your Network, and Listening Well to your Customers

9/21/2022

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How is Branding Evolving?

​Branding is about being authentic, and telling your story so that consumers know who you are and what you stand for.  Branding is evolving; what was once called "word-of-mouth" is now social media.  More than just a Motto, Domain, Logo, or Patent, it's all of them; along with a relevant, engaging, and continuous daily presence.  

​Amazon understands all of this better than anyone. They have a wide and effective network presence - their social media of course, but also just take a look at the bottom of Amazon's home page; their network of other sites and services is diverse, and impressive!

The most important part of branding, more than anything else: listen to the customer, and do so across your entire network.

 

Every Company is now a Technology Company

Technology is now part of Branding, and every company has a network. Your brand is a network, and every company has to be, to some degree, a technology company. 

No one can achieve scale without having a significant investment in their network: their presence online (sites, social media, their actions off-site, and so on); their API's and other downloadable code; their own approach to creative advertising that 'does not seem like advertising', and more. 


Who Decides?

Your customers decide what your products represent; and they decide how to use them.  Your advertising, manuals, and websites are mere suggestions.  The customer decides - so listen to them carefully.  Ultimately, it is about the customer's emotions when they use your products.  Apple gets it and so does  Nike. It's all about how the customer feels - so that needs to be focused on, including in your advertising - even more than the product itself.
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Fitness, Back in the Fresh Air!

12/12/2021

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Exercising Outside Makes Sense

Our bodies like to move, to breathe.  Exercising in the great outdoors is so good for the body.  Bicycle rides, hiking, running, tennis, even long walks - it is healthy, and is needed badly.  But how to keep track of all you are doing?
​   

Gyms Are Reopening

It feels safe now to return to gyms.  People won't be so limited, like they are at home - there are so many choices of equipment, variety of workouts, and personal trainers to get help from - as well as friends.  Just make sure you have a plan, that helps so much in order to reach your goals.
​    

It All Adds Up!

Everything you are doing - outdoor activities, gym workouts, and doing things at home, all add together to create your fitness level.  Apps can help you coordinate all these activities, and make sure that you have a complete, effective, and thorough workout each week.  
​  

Don't Forget Hydration, and Eating Right

If you are working out a lot, then hydration and food are even more important. You need to plan your water and meals, just like you plan your exercise - they go hand in hand.  In fact, the better apps will help you manage both, as well as monitoring your vitals like heart rate, and blood pressure. 

One App to Rule Them All?

But it still seems like no one has created that one app that really ties it all together, along with feedback from technology embedded in your workout devices, and monitors you wear.  Part of the problem is that people have devices from different manufacturers.  Users need to be put first!  When one universal app appears, that ties everything together, only then will people be able to get a complete, effective workout in the most efficient way possible.
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Kiva: Helping Others with Microloans

7/31/2021

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Make a loan, change a life!

Kiva is an organization that brings people together, to fund a loan as a group for a small business person in another country.  It is a way for anyone to help others.  Click here to join Kiva today !

Often, the borrowers are struggling to start a business, to help their family.  You are doing a good thing by helping them.
Join Kiva Today

It Costs as little as $25 to start

Your contribution can be as little as $25.  Like all crowd funding, you are joining a group of other people, who all want to help someone.  The loan is not funded unless it reaches its goal.  Kiva gives a lot of tools to analyze each loan, so you can see some risk ratings, past loans if any, repayment periods, and see who else is joining in on the loan. 

Very High Repayment Rates

Kiva loans have high repayment rates.  The loans I have done have over 95% repayment rate, which is extraordinary.  This gives on confidence that Kiva loans are a stable, professional, well-managed platform.

Reinvest the Loan Payments

As the loan payments are made, the money accumulates in your account.  Once it reaches $25, you can join another loan!  In that way, you can do loan after loan, adding more funds when it is convenient to do so.  I have loaned now to small business people in over 50 different countries, but with a modest initial investment.
Join Kiva Today
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    Arkacia Ventures consults with companies on improving their branding and effective use of social media. We also develop our own brands, websites, apps, Patents, and other IP.

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