Who Uses Printed Yellow Page Directories?
 Yellow Pages Litter | Yellow page directories used to be the only way you could find addresses and home numbers. Now they are just Litter. Someone should get a ticket for leaving this litter. |
Directory Owners are Failing Us
If you look at the modern printed yellow page directories, they seem almost identical to how they looked pre-internet. No innovation, no creativity. What is needed is a set of dynamic connections to the web. There needs to be more coupons and deals, mainly.
Secondly, the directory itself should come with an electronic counterpart; so you can see on the screen, the same information in your printed version.
An advertiser can have deals that change each month, with a web extension.
Of course, you would want QR code access.
its really not clear if any level of innovation can save the printed yellow page directory - but certainly, these publishers need to try harder.
Secondly, the directory itself should come with an electronic counterpart; so you can see on the screen, the same information in your printed version.
An advertiser can have deals that change each month, with a web extension.
Of course, you would want QR code access.
its really not clear if any level of innovation can save the printed yellow page directory - but certainly, these publishers need to try harder.
What Will We Need in 5 or 10 Years?
It seems likely the printed yellow pages will disappear. But what if that got replaced with a new kind of printed book, covering all kinds of home topics for how to live a healthier lifestyle? We need references for what foods have more pesticides, how to make safer household cleaners, tips on how to cook, simple first aid, and so on - such a book could have deals for local merchants, to build loyalty. This book would be a kind of Almanac, focused on your local area, and the book could interact with your mobile device (via its camera, or bluetooth, or other wireless connection).
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