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Deals are Evolving.  Innovate - or Fade Away

4/4/2018

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Going Beyond Price: Rewards, and Your Network

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Arkacia.com
Anyone can offer good prices.  The internet is full of websites with good prices.  But people also want a reliable site, rewards for frequent shoppers, lots of new stuff, and a full network of sites & services.
Amazon keeps showing people how it's done, yet few seem to be learning.
The Amazon rewards program, is excellent yet no one has matched it, and few even try.  Any large retailer could offer everything that Amazon does; but who has really tried to do that?

Amazon also has a large network of other sites, clearly listed at the bottom of their home page; it's over 40 sites!  That is a huge network.  Most other companies online have very few, if any, other sites in their network.  The different sites in a network refer traffic to each other; it is a powerful mechanism.   

Next time you see a struggling online retailer, look at these things.  Look at how weak or limited their rewards program is.  Do they offer cool stuff like music streaming?  Do they have a large network, so you can find other things of interest?   It's not that hard to see why others fail.

The problem is not just the offline (Brick & Mortar) companies; there are some online retailers that are struggling - yet right now we have a very strong economy.  If your company is struggling now, what happens when the economy turns?

Having a network of sites gives you more visibility in Search, more visibility in App stores, more blogs, more news, more variety of user interfaces and styles of design, more price tiers, more languages, more local deals, more timely deals, more ways to give coupons and discounts, and more ways to add value to your Rewards.
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Yellow Pages on your Doorstep: Litter?

3/2/2015

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Who Uses Printed Yellow  Page Directories?

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Yellow Pages Litter
Yellow page directories used to be the only way you could find addresses and home numbers.

Now they are just Litter.

Someone should get a ticket for leaving this litter.
 

Directory Owners are Failing Us

If you look at the modern printed yellow page directories, they seem almost identical to how they looked pre-internet.   No innovation, no creativity.  What is needed is a set of dynamic connections to the web.   There needs to be more coupons and deals, mainly.  

Secondly, the directory itself should come with an electronic counterpart; so you can see on the screen, the same information in your printed version.  

An advertiser can have deals that change each month, with a web extension.

Of course, you would want QR code access.

its really not clear if any level of innovation can save the printed yellow page directory - but certainly, these publishers need to try harder.

What Will We Need in 5 or 10 Years?

It seems likely the printed yellow pages will disappear.  But what if that got replaced with a new kind of printed book, covering all kinds of home topics for how to live a healthier lifestyle?   We need references for what foods have more pesticides, how to make safer household cleaners, tips on how to cook, simple first aid, and so on - such a book could have deals for local merchants, to build loyalty.   This book would be a kind of Almanac, focused on your local area, and the book could interact with your mobile device (via its camera, or bluetooth, or other wireless connection).
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