Payments are Changing, Across the World
The Digital Wallet
The Unbanked
CryptoCurrency Wallets
Payment Apps
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Payments are Changing, Across the WorldThe Digital WalletConsumers are embracing the digital wallet. This is more than just carrying funds; you can store your credit cards there and a variety of other services. Wallets are catching on faster in some countries than others. The US has been slower, as credit cards are so well established, and there is so much legacy infrastructure in place. In other parts of the world, wallets are taking off. The UnbankedThere are over one billion people in the world who have no bank account, no credit cards, and for many not even a government ID of any kind. They are called the unbanked; there is considerable need among the unbaned for ways of managing money, of being paid, and of paying bills. Many companies are jumping into this growing market; one of the best is PayTM, which has over 400 million users now in India - and is growing internationally as well. CryptoCurrency WalletsCryptoCurrency cannot be directly spent at the cash register; it is incompatible. So the digital wallets for CryptoCurrency have other methods, typically a real-tie conversion of the digital currency to cash, just enough to cover the transaction. While this works, its not clear if the model will scale. However, we have a patent that would enable spending CryptoCurrency directly at the cash register - with no wallet cash-conversion needed - and our model becomes more efficient ,as the network gets larger. Payment AppsIn the USA, direct payment via apps is more common than a full digital wallet. The most popular payment app is the Starbucks app, and it works very smoothly. Starbucks has done a good job; they ought to license out their wallet model to other companies, or even better make their own standalone payment app, and let other companies simply use it - creating a payment network. This could have a lot of advertising potential, as well as a convenient (and painless) way to collect demographics. The Future of Paymentsit is reasonable to assume there will be more digital wallets created, and probably many more payment apps. Already we are seeing improved security in international payments, which should continue to get better - and faster. In the long term the industry needs better tools to help people manage their spending, help people plan for the future, handle taxes when due, consolidation of the digital wallets as one standard emerges, and decide on the future of CryptoCurrency.
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Each Year Some Tech Reaches End of its RunEvery year, there are technologies and apps that are shut down, usually for lacking enough users. Sometimes technology becomes obsolete, or was just not marketed the right way. For many of the larger companies, they lose interest if they cannot be one of the top 3 or 4 services; being dominant is how they justify the large epxenditures to keep products evolving. But sometimes it seems a shame to see good services shuttered. Closing in 2018: Yahoo Messenger, AOL AIM, Nintendo's Miitomo, Klout, Amazon Free Music Storage, GoPro Drones, and Snapcash. Most of these are not surprising - GoPro was too late, music is evolving to be more just about streaming, and so on. Looking Towards 2019:It is expected that Google+ will be closed, and deservedly so. One of our least favorite products - seeing it integrated into Gmail semed like such a privacy risk, plus there did not seem any good reason for Google+ to exist, other than Google's desire to compete with Facebook. We will not miss Google+.
The VW Beetle is expected to cease production also. Some older style Beatles are also manufactured in Brasil, so that will be interesting to see what happens there; those models pollute much more than more modern designs, and we are not sad to see any gas car be ended - the time is now for electric cars, and other technologies that do not pollute. We think Snapchat will continue to lose ground, there has not been enough innovation, including with music. As other services build out similar short-video tools, there seems to be less and less need for Snap. We also think as the economy slows, that many high-end (i.e. overpriced) services will fail, including most meal-delivery services - but we like Imperfect Produce a lot, to get vegetables delivered right to your door. There will be many more technologies and apps closed in 2019, it will be itneresting! There is a nice Cnet video on this, check it out. So which Brands own the Very Best URL's?
In fact there was a study once that showed, when people view advertising, that a generic, 'premium' URL, like CreamCheese.com (owned by Kraft; no surprise there!) had greater viewer recall than branded domains. ( See Study )
In contrast, companies that do now own the premium domains for their markets are at a disadvantage - and that continues forever. That is why many companies buy the best domains just for defensive reasons. Here are some brands that own truly premium domains:
Here is a list of some of the top prices ever paid for domains!
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