New Models in Streaming (Video & Music)

Streaming is Evolving

Besdies the Master API (our idea for music streaming), we are now working on a patent for a better way to present video content.

In the beginning there were a few content owners, like CBS, ABC, NBC, and the film studios.  Then came aggregators, like Netflix, Roku, and Hulu.   Now almost any of these companies can be a content provider, and be involved in various kinds of distribution and partnering with aggregators.  
​ 

Original Content Creates Loyalty

oPeople genuinely like Netflix; there is a fondness there.  Netflix has so much content, both original and re-broadcast, that people can find a lot they like - and there is no irritating advertising.  Netflix is the king and will continue to be so for awhile.  HBO is another well-liked company, due to the very high quality of their content.  These tw companies are leading the way - but they have a lot of competition.  A big challenge for any company with less content or quality is how to get people to signup; you need either a blockbuster hit, a very deep library of very good content, or to be the cheapest - which pressures margins.  So newer streaming companies like FX and CBS have that challenge to find those blockbuster hits, so their streaming brand will resonate with consumers.
​ 

Data is Important - for Video, and for Music

Understanding what consumers enjoy watching helps set the direction for creating new content, and forming partnerships.  Collecting data is how companies now consumer preferences; so data is very important - but so is ease of use.  Some streaming companies are harder to use than others and that is an issue.  For the music industry, we have discovered a new way to collect far more data, called The Master API - check it out !
​

A New Video Platform is Coming

We are patenting a new way of doing video streaming, where it is a more level playing field.  Premium content providers like HBO and Netflix will still have a huge role but with our new model, all of the less-popular video streaming services will have more chance to grow, and be more visible in the mix.  This is important because there is such a huge amount of content now - and the rate of growth is still increasing!  So consumers need better tools, and our Patent-Pending method is exactly that.  Once our model is widely adopted, consumers will have more content available, more consumed - and the average spend by consumers will go up, too because they will see more value.

Contact us to learn more about our Patent-Pending ideas in video streaming.