So which Brands own the Very Best URL's?
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The best brands buy premium domain names that define their market. It makes sense; they enjoy the benefits such as natural type-in traffic for that domain, ease of recall, strong word-of-mouth, and are so good for social media. Benefits that last !
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In fact there was a study once that showed, when people view advertising, that a generic, 'premium' URL, like CreamCheese.com (owned by Kraft; no surprise there!) had greater viewer recall than branded domains. ( See Study )
In contrast, companies that do now own the premium domains for their markets are at a disadvantage - and that continues forever. That is why many companies buy the best domains just for defensive reasons.
In contrast, companies that do now own the premium domains for their markets are at a disadvantage - and that continues forever. That is why many companies buy the best domains just for defensive reasons.
Here are some brands that own truly premium domains:
- Kraft - CreamCheese.com
- Citibank - StudentLoan.com
- Bank Of America - Loans.com
- Barnes and Noble - Books.com
- Bayer - Aspirin.com
- CNET - News.com, Search.com, TV.com
- CNN - Money.com
- Country Buffet - Buffet.com
- Diago - Rum.com, Malts.com, Scotch.com
- Fixodent - Dentures.com
- Honda - MotorCycles.com
- JC Penny - Gift.com
- Johnson and Johnson - Baby.com
- MasterCard - Priceless.com
- Merriam Webster - Word.com
- Monster - Jobs.com
- National Pen Company - Pens.com
- Nestle - Meals.com
- PetSmart - Pets.com
- Procter and Gamble - Toothpaste.com, Towels.com, many mor3e
- Ragu - Sauce.com
- Rocky Mountain Bicycles - Bikes.com
- Sylvan Learning - Educate.com
- The History Channel - History.com
- The Weather Channel - Weather.com
- The Wedding Channel - Weddings.com
- Travelocity - Vacations.com
- The Map and Globe Store - Worldmaps.com
- Office Depot - OfficeSupplies.com
Here is a list of some of the top prices ever paid for domains!
- VacationRentals.com – $35 million, by HomeAway, in a defensive move to prevent Expedia from grabbing it.
- PrivateJet.com – $30.18 million.
- Insure.com – $16 million.
- Hotels.com – $Price not disclosed, believe in the neighborhood of $11 million.
- Fund.com – $9.9 million
- FB.com – $8.5 million, bought by Facebook, from American Farm Bureau Federation
- Business.com – $7.5 million, in December 1999, one of the first high-priced sales.
- Diamond.com – $7.5 million
- Beer.com – $ 7 million
- Israel.com – $5.88 million
- Casino.com – $5.5 million, and has given a considerable return to its owner.
- Slots.com – $5.5 million, to a gambling company.
- AsSeenOnTV.com – $5.1 million, bought in a defensive move to protect their TV brand.
- Toys.com – Earned $5.1 million in 2009 for the previous owner, then was sold to Toys R Us.
- Korea.com – $5 million
- SEO.com – $5 million
- Clothes.com – $4.9
- iCloud.com – $4.5 million in 2011, by Apple. No surprise there.
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